Grading in today’s student housing environment
Lindsay Brown, Senior Vice President of Leasing and Marketing at Campus Advantage, discusses what happened and what is happening in student housing with Multi-housing news‘Senior Associate Editor Jeff Hamann. Brown brings to her role over 18 years of industry marketing experience, where she oversees the company’s marketing strategies and rental activity nationwide.
Brown looks at some of the industry’s issues over the past year, noting that student housing could take a turn as the college campus prepares to come back to life this fall. It highlights some of the positive – and probably permanent – changes that have taken place in the way properties are marketed to tenants. “We had to turn to them digitally. We have found many new creative outlets for digital marketing. … We’ve really invested in some great photography over the last year, 3D Matterport tours that are up to date… and I think this is all going to definitely stick.
Even when students return to campus, however, some considerations remain, particularly on how to effectively manage access to amenities during times of social distancing. Brown explains how Campus Advantage handles this landscape and more in our latest episode of Multifamily’s Top Marketers. Don’t forget to follow MHNpodcasts from on Apple podcasts and Spotify!
Music by Timmoor via Pixabay